Cycle614: Scent meets Studio
When opening their first retail location, most business owners obsess over the details of what their store will look like and feel like. Where should the register go? How should we design our window displays? What color should we paint the walls? What music should we play? But very few give any thought to what their space will smell like.
That’s what makes Demi Tsapatsaris and Mark Placenti so unique. When Demi and Mark opened the their fitness studio, Cycle614, in 2014, it was the first fitness studio in Columbus dedicated entirely to indoor cycling. Like all entrepreneurs, they had a vision for what they wanted their cycling studio to look like and how they wanted their customers to feel after they took her 45-minute class (rejuvenated). But Demi and Mark also knew exactly what they wanted it to smell like - and it wasn't sweat! Explains Demi, “I wanted Cycle614 to have its own signature scent, providing our customers with full experience from the moment they walk in until the moment they leave, and perhaps even beyond”.
One step into the Cycle614 studio, and it’s clear that Demi and Mark's scent vision has been realized. With upwards of ten candles burning at all times, the space is filled with a calming, spa-like, clean scent that actually does makes you feel rejuvenated! Cycle614 worked with The Candle Lab to develop its signature scent, and chose a simple, understated jar bearing their logo to match its mid-century modern, chic style. The candles are burning in all areas of the studio - from the registration desk to the lobby to the restrooms - and fill the space without overwhelming it. The scent is even infused in the cold, calming towels that are handed out to each rider after class.
Customers love the candles so much that Demi and Mark began selling them in their studio. They hope that enjoying the candles at home makes their customers feel calm and relaxed, and also reminds them that it’s time to hop on the bike! So next time you’re looking for a workout that will kick your butt and leave you feeling rejuvenated and ready to take on the world, book a bike at Cycle614. We promise - it will smell great!
Interested in learning more about creating a signature scent for your brand or business? Watch this video and fill out the form to be connected with our Wholesale department. Scenting your business is easy and affordable!