The Candle Lab + Penn & Beech Candle Co.
Posted on February 04 2021
Penn & Beech Candle Co. and The Candle Lab LTD merge to form a new candle pouring experience in Columbus, OH
The Candle Lab and Penn & Beech Candle Co. announced today that the two companies are partnering to elevate the custom fragrance customer experience in Columbus.
The Candle Lab has been in business for 14 years, with three stores in Columbus, and three more stores throughout the Midwest. Five years ago, The Candle Lab expanded nationwide using a unique licensing concept that allowed entrepreneurs to open a similar store concept but do it under their own brand with full local ownership. This allows more freedom for each store owner to bring their own creativity and skillset when creating a unique version of the tried- and-true custom fragrance experience pioneered by The Candle Lab.
Located in Indianapolis and leveraging this model, Penn & Beech has created two successful retail locations and a separate production facility with an event center. Penn & Beech's hallmark has been remarkable store design and visual branding coupled with an engaging customer experience. They have been looking to expand to additional territories, and the three Columbus Candle Lab stores are already in strong neighborhoods with a great team in place.
The plan is to remodel and rebrand the three stores in the spring to improve the look and feel of the spaces and update the customer experience with new, thoughtful touches. The stores will get a big upgrade in visual design, while keeping the staff members and same quality products they have come to know and trust.
"We are so excited for Penn & Beech to bring their incredible design and creative marketing savvy to our existing stores" said Steve Weaver, managing partner of The Candle Lab. "Our stores have never looked as polished and professional as they could have been, so we're excited to raise the bar on the candle pouring experience for all our customers."
Lacey Doles, partner of Penn & Beech, states, “Living in Columbus we are grateful to have the great staff and established customer base to be able to bring the Penn & Beech aesthetic and experience home. We appreciate the passing of the torch from The Candle Lab and them setting the stage for success of this concept.
Follow both brands for more information and updates about when the stores' remodeling and rebranding will happen this spring.
The Candle Lab can be found online at www.thecandlelab.com and on social media at instagram.com/thecandlelab and facebook.com/thecandlelab. For media contacts, please email email@example.com
Penn & Beech Candle Co. can be found online at pennandbeech.com and on social media at instagram.com/pennandbeech and facebook.com/pennandbeech. For media contacts, please email firstname.lastname@example.org